How to have compelling B2B podcast interviews
You’ve decided to start a podcast for your business. You have the overall topic, the equipment, and maybe even a few guests lined up. But
You’ve decided to start a podcast for your business. You have the overall topic, the equipment, and maybe even a few guests lined up. But
Once you’ve made a list of guests you’d like to have on your B2B podcast, the next step is contacting them, most likely via email.
These days these days is doing a lot of remote podcast recording. Chances are even before COVID you were doing a lot of remote recording
The host is one of the most important elements of any successful podcast, whether you’re talking about a podcast that’s for entertainment or for marketing
Hosting a podcast can be a fun and stimulating experience. But it also requires a particular set of skills: No, not those skills. These skills:
Once you’ve scheduled an interview with your guest, you need to make a pre-interview checklist. It’s important to be prepared in order to have the
When I start working with a new client, one of the first things we talk about is how to focus podcast episodes. Most of the
Very few podcasts can stand alone without guests. Monologues are fine, but having guest appearances create conversations the listener feels a part of. Especially when
When thinking of podcasts, videos usually aren’t the first thing to come to mind. Video podcasting is the filming of a podcast recording session, then
No matter what business you’re in, one of your top priorities has to be keeping your sales funnel brimming with prospects. Whether you’re a for-profit
Podcasting is quickly becoming one of the most effective ways to establish thought leadership, connect with decision makers, and grow brand awareness. Here are some
If you want to engage, retain, and attract millennial members, you’re going to want to get into podcasting. Why? Because, according to Edison Research, more
Why does your association need to start a podcast? Because if you don’t, some other business or association in your industry will, and you’ll lose
Content marketing is a powerful way to engage members, employees, and customers, but doing it well takes time. A lot of time. Keeping a blog
When you think about B2B marketing, podcasting isn’t usually the first thing that comes to mind. Paid advertising, digital marketing, and SEO are arguably some
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