In this insightful episode I talk with my good friend Adam Robinson, a fractional CMO and founder of Strategexe, a marketing strategy consultancy, about how to know if starting a podcast is a good move for your brand.
We discuss a number of factors, including:
- The importance of starting with your audience and understanding how, when, and where they consume content
- The important first step of checking to see which podcasts in your field are already out there and how your show can add something new to the conversation
- How podcasting is a great platform for not only sharing expertise but also for being vulnerable and authentic and connecting with people in a way that feels natural and organic
Watch the video version: