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EP 8: How to Know if Podcasting is a Good Fit for Your Brand w/ Adam Robinson

In this insightful episode I talk with my good friend Adam Robinson, a fractional CMO and founder of Strategexe, a marketing strategy consultancy, about how to know if starting a podcast is a good move for your brand. 

We discuss a number of factors, including:

  • The importance of starting with your audience and understanding how, when, and where they consume content
  • The important first step of checking to see which podcasts in your field are already out there and how your show can add something new to the conversation
  • How podcasting is a great platform for not only sharing expertise but also for being vulnerable and authentic and connecting with people in a way that feels natural and organic

Connect with Adam on LinkedIn
Learn more about Strategexe

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