Welcome to The PodShop. In this episode, Host Jeremy Shere is joined by Steve Miller, Content Producer at ServiceNow. Steve shares how ServiceNow uses podcasting to engage members of the ServiceNow Community. Through TechBytes, ServiceNow’s official podcast, Steve and his team provide an inside look at the products and useful tips and tricks for experienced users. Additionally, Steve explains how podcasting can be a powerful promotional tool without being overt.
Things we talk about:
🎤 ServiceNow uses podcasting to engage members of the ServiceNow Community
🎤 How the podcast provides an inside look at the products and useful tips and tricks
🎤 Podcasting can be a powerful promotional tool without being overt
🎤 Podcasts have the advantages of personal interaction and are more engaging than written media.
🎤 Podcasts are a more efficient medium than videos.
🎤 Recording video can be repurposed into promo videos and micro videos.
🎤 Conversations have an element of surprise and can take detours.
For more information about Steve Miller and ServiceNow, check out the following links:
Steve’s email: steve.miller@servicenow.com
Watch the video version:
