Step 1: Plan & Launch
Start a podcast about the pain points your ideal customers grapple with.
Step 2: Strategic Guests
Invite your ideal clients to be guests.
Step 3: Build Relationships
Through prep calls and recording audio and video interviews, gain deep insight into their thorniest pain points and needs.
Step 4: Publish & Repurpose
Publish and repurpose the content and share it with your ideal clients.
Step 5: Nurture & Convert
Invite guests to a webinar or other events about the pain points you help solve and keep engaging them with relevant thought leadership content until they’re ready to work with you.