Branded Podcasting FAQs

Some of the most common questions about podcasting we get from customers about branded podcasting …

How much does it cost to produce a branded podcast?

Our Planning & Launch packaged is $3000. Post-launch production packages start at $2500/month. See our pricing for more details.

How much time will we need to spend on the podcast?

During the planning and launch phase (approximately 1 month), your marketing team should plan on spending 3-4 hours per week on the podcast. Once the show launches, the host(s) will spend around 1 hour per episode, which includes a pre-interview call with the guest (~20 minutes) and recording the interview (~25 minutes).

How will we measure ROI?

There are various ways to measure podcasting ROI:

  1. Listeners/downloads — You’ll have access to robust audience engagement data detailing listens/downloads for a given episode, range of episodes, or the podcast as a whole.
  2. Content production — Another measure of ROI is the waterfall of content you will generate from producing a podcast. We can turn every episode into a full-length video, promo videos, and SEO-optimized written content.
  3. Thought leadership – Building a library of episodes about topics relevant to your audience helps establish your brand as a resource for in-depth, original content and education.
  4. Customer retention – Inviting customers to be guests on your show and promoting their episodes helps deepen your relationship and provides you with insight into their evolving needs and interests.
  5. Networking with prospects – Invite prospects onto your show to get to know them (and for them to get to know you) through in-depth, engaged conversations about their interests and challenges.

How long does it take to plan and launch a podcast?

Going from 0 to launching a podcast typically takes 4-6 weeks, including recording the first three episodes. In a pinch, we can get your podcast launched within 3 weeks. Planning & producing a new podcasts involves having the following in place:

🎤 Show focus (the more niche, the better)
🎤 Show format
🎤 Host(s)
🎤 Artwork
🎤 Music
🎤 Production schedule (first 10 episodes outlined, including potential guests)
🎤 Three fully produced episodes
🎤 Hosting platform set up to generate RSS feed
🎤 RSS feed registered with podcast directories (Apple, Spotify, etc.)
🎤 Podcast web page or site
🎤 Promotion plan in place and ready to rock

What’s the turnaround time for a single episode?

We typically deliver fully produced episodes within 5 days of recording, depending on the length and complexity of the episode and how many assets are involved (audio, video, video promos, written content, etc.). We use a production schedule to keep track of the workflow and plan to always be working at least one episode ahead, so we’re never scrambling to publish an episode at the last minute.

How long should episodes be?

It depends on your audience and on the specific topic of a given episode. But the sweet spot is around 25-30 minutes.

How often should we publish new episodes?

The more frequently you publish, the faster you’ll grow your audience and get internal buy-in. We suggest starting by publishing at least two episodes per month, with the goal of eventually ramping up to publishing weekly.

Should we do an audio or video podcast?

It depends on your needs. For topics with a strong visual element (product training, for example), video makes sense. For topics that don’t have a strong visual element and will feature people talking, audio makes sense, although having a video version can be useful for people who prefer watching to listening. Recording video is also a great way to create content to promote the podcast on social media. We record audio and video simultaneously, so you’ll always have the option.

Learn more

If we haven’t answered your question here, send us a note and we’ll chat!

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